"Top year for organic products"

4th December 2007, Comments 0 comments

4 December 2007THE HAGUE – The Central Bureau for Food Trade (CBL) expects record turnover of EUR 350 million in organic products for this year. Especially the sales in supermarkets increased during the first half of 2007.These same supermarkets are going to make organic products more attractive in future by lowering prices. The CBL announced this on Tuesday at the presentation of the book Visie op biologisch (Outlook on organic products) to Parliament.Supermarkets will aim to have their percentage o

4 December 2007

THE HAGUE – The Central Bureau for Food Trade (CBL) expects record turnover of EUR 350 million in organic products for this year. Especially the sales in supermarkets increased during the first half of 2007.

These same supermarkets are going to make organic products more attractive in future by lowering prices. The CBL announced this on Tuesday at the presentation of the book Visie op biologisch (Outlook on organic products) to Parliament.

Supermarkets will aim to have their percentage of organic products grow twice as fast as the total market in the coming years.

"Organic products will be given priority in the stores. By putting organic articles on sale more often, supermarkets hope to reach more consumers. They are also offering organic varieties of more and more house brands," says the CBL, which says that the sector is confident and committed to this approach.

"Ten years ago organic products were unknown, and even five years ago there wasn't any growth in the figures. Now there has really been a breakthrough."

The sales of organic products rose by more than 15 percent in supermarkets in the first half of 2007. Price is still an important factor for people, but they also find the product's origin important," says the CBL spokesperson.

By putting more organic products on the market, the price can be lowered, the CBL expects. "Organic products will become more attractive to a larger group of consumers as a result."

[Copyright Expatica News + ANP 2007]

Subject: Dutch news

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