The Dutch feel guilty licking ice creams

20th July 2007, Comments 0 comments

20 July 2007 , ROTTERDAM/UTRECHT – Willem Brandt, Unilever’s Ice Cream marketing manager reached this conclusion after carrying out research into ice cream eating behaviour.

20 July 2007

ROTTERDAM/UTRECHT – Willem Brandt, Unilever’s Ice Cream marketing manager reached this conclusion after carrying out research into ice cream eating behaviour.

Contrary to the neighbouring countries the Dutch do not associate a sunny day with eating ice cream. While the Germans, Swedes and Finns feel that an ice cream and sunshine go perfectly together, only 15 percent of the Dutch crave for their ice cream. Almost 50 percent of the Germans and Swedes buy an ice cream and of the Finns 75 percent do so.

“The figures are so low because many Dutch think that eating ice cream is not healthy. The best-known myth is that of the Magnum ice cream, which is said to contain as many calories as a packet of butter. “That is not true”, Brandt said. The Centre for Food claims that a packet of butter contains some 1,800 calories and the average Magnum 310, which is similar to snacks like Mars bars or Bounty bars. Brandt denies this. “The Magnum ice creams vary in calories between 169 and 271.”

But there is always room for improvement. Ice makers are therefore trying to make ice creams healthier by reducing sugars and fats. In addition consumers demand healthy ice creams. Ice maker Ola therefore introduced Frusi ice creams with yoghurt, fresh fruit and muesli. “It is very popular, given the reactions. Some people have it for breakfast, dessert or just as a snack,” said Brandt. 

The Italian icemaker Coletti believes that ice creams should contain simple ingredients. ‘It is okay to have many different ingredients, but these should be recognisable. Coletti also sees a rising demand for low-fat  and low-sugar ice creams.  One scoop of his “regular” ice cream contains only 65 calories, so that is not much.

The new trends in ice cream have shaken up the sector, Coletti concluded.  The icemakers want to tap into the growing demand of consumers. But first and foremost ice creams should be beautiful to look at, argues Coletti: “Like making a woman look beautiful, because you buy your ice cream with your eyes first. ”

[Copyright Expatica News +ANP 2007]

Subject: Dutch news


 

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