TV loans commercials may be banned partially

2nd April 2009, Comments 0 comments

The Dutch MPs behind the draft law want to prevent viewers from being temped to take up unnecessary financial loans.

THE NETHERLANDS – In an attempt to protect TV viewers from incurring bad debts, major coalition parties, the Christian Democrats (CDA) and Labour (PvdA) want to ban financial loans advertisements from being broadcasted between 6am and 9pm.

The MPs are worried by the large number of people who are experiencing financial problems after taking out loans, and want to protect viewers from being tempted to take up financial loans.

About 15,000 people in the Netherlands are facing debt trouble.

The draft law being prepared by MP Elly Blanksma from CDA and her PvdA colleague Hans Spekman include banning products such as kitchens and cars that could be bought on credit.

Figures from the Authority for the Financial Markets (AFM) show that more than three-quarters of loan adverts are shown during the day.

The MPs argued that this is no coincidence as most people who watch daytime television are from vulnerable groups such as the young, the unemployed and young families.

The MPs had called for a total ban on advertising loans earlier but was rejected by minister as they fear such a ban might breach European Union regulations and compromise the right to freedom of expression.

However, the MPs foresee no such problem with a partial ban,

Radio Netherlands / Expatica

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