Special emergency kit a flop in Netherlands

15th December 2008, Comments 0 comments

Only 15,000 emergency packs have been sold instead of the government’s target of 200,000.

THE NETHERLANDS – Despite a widespread Dutch government campaign to encourage people to buy special emergency packs for surviving disaster situations, very few have actually been sold.

The government had aimed to sell 200,000 packs, but only 15,000 have been bought. The packs contain a radio with extra batteries, a flashlight, a box of matches, candles, blankets and a first aid kit.

The campaign, called Think Ahead, started in September and ended on Sunday.

All the packs that were sold were bought via the internet, as none were available in the shops. The two retail outlets chosen by the interior ministry to sell them say the ministry did not give them enough time to make arrangements.

[Radio Netherlands / Expatica]

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