Sony drops controversial Dutch advert

13th July 2006, Comments 0 comments

13 July 2006, AMSTERDAM — Japanese electronics giant Sony has withdrawn its controversial advertisement campaign in the Netherlands for the new version of its Play Station Portable (PSP).

13 July 2006

AMSTERDAM — Japanese electronics giant Sony has withdrawn its controversial advertisement campaign in the Netherlands for the new version of its Play Station Portable (PSP).

Sony apologised for any offence caused by billboards that show a white woman aggressively grabbing the face of a black woman.

The company said the locally produced campaign started in June was intended to highlight the colour contrast between the existing black PSP and the new ceramic white PSP. The caption on the billboard reads: "PlayStation Portable White is Coming".

Critics said the advert was racist. Many of the complaints came from the US, with the National Association for the Advancement of Colored People (NAACP) leading the outcry. This is striking as the advert was only used in the Netherlands.

Sony apologised for any offence caused.

[Copyright Expatica News 206]

Subject: Dutch news

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