Searching for the "buy button" in the brain
More and more research is being done in Holland in the field of neuromarketing. That's a new field that analyses consumers' response to marketing stimuli.
Researchers are scanning the brains of students while they're being shown a large number of pictures, varying from pornography to architecture and from schocking wounds to a happy family. The MRI images enable scientists to detect what prompts aversion or desire in the person's brain.
Once they've determined that, they begin the second phase of the research: how does the person's brain respond to commercials, logos and products. In short, they're trying to discover the buy button in people's brains. They're on the verge of a major breakthrough.