Police beat Philips, Shell as best Dutch employer
3 August 2006, AMSTERDAM — The police service was the most favourite employer in the Netherlands in the first six months of the year.
3 August 2006
AMSTERDAM — The police service was the most favourite employer in the Netherlands in the first six months of the year.
*sidebar1*Electronics giant Philips and Anglo-Dutch oil firm Shell were in second and third place, according to the latest monitor published by Rotterdam-based recruitment consultancy Intelligence Group.
Philips, based in Eindhoven, has been the most favoured employer in the Netherlands for years and it held that position in May last year. The police service owes its increased popularity to people with intermediate-level education. The popularity of the police among the higher educated remained unchanged despite the success of the 'Master of Criminal Investigation' training.
As in previous reports, banks were also strongly represented in the list of top 10 more favourite employers. Two newcomers in the list were Defence and the Civil Service following intensive recruitment campaigns.
Several employers saw their popularity increase in comparison to 2005. Notable successes were booked by Akzo Nobel, PWC, AIVD and DHL. The last two are newcomers to the Top 50 rankings.
Energy companies Gasunie, Nuon, Essent and NAM also increased their popularity among the working population in the Netherlands in 2006.
Supermarket chain Albert Heijn increased in popularity as an employer while its mother company Ahold suffered a decline.
The Intelligence Group said the media played a role in this. Ahold was hit by the negative publicity of the recent court case resulting from a major accounting scandal, while Albert Heijn got a better press. An important element of this was its Wuppie character campaign that encouraged customers to collect adhesive coloured balls of fluff with eyes and legs.
Companies that dropped in popularity but remained in the Top 50 included brewer Heineken, chemical producer DSM and IT service providers. The only company in this sector to see a slight rise in popularity was LogicaCMG.
[Copyright Expatica News + ANP 2006]
Subject: Dutch news