Organic food not popular
Organic food is not popular with Dutch consumers.27 March 2008
RIJSWIJK – Organic food is not popular with Dutch consumers. This has emerged from a survey published on Thursday, carried out by Research International and commissioned by newspaper DAG.
Even if an organic product is the same price as a non-organic product, less than half of consumers choose the organic product.
Price is the most important consideration in buying groceries. The price of non-organic products is generally lower than that of organic products.
The "back-to-nature freak" image associated with organic food also plays a role.
[Copyright Expatica News + ANP 2008]