New tabloid to retain names after merger

25th April 2005, Comments 0 comments

25 April 2005, AMSTERDAM — The title of a new national tabloid created via a merger of eight PCM and Wegener newspapers will be a combination of existing names.

25 April 2005

AMSTERDAM — The title of a new national tabloid created via a merger of eight PCM and Wegener newspapers will be a combination of existing names.

The new newspaper will hit the streets in August and will represent the merger of the 'AD' newspaper and seven regional dailies.

Its name will be a combination of the AD and the name of the regional newspaper. It will be simply known as the AD in areas not covered by the involved regional newspapers.

In Utrecht, readers will be delivered the 'AD Utrechts Nieuwsblad', while in the Groene Hart region in the middle of the Randstad, the paper will be called 'AD Rijn en Gouwe'.

The editor-in-chief of PCM's Rotterdam-based AD, Jan Bonjer, will be appointed the chief of the new tabloid.
 
PCM and Wegener said research indicated that a completely new name would be unpopular among readers.

"Changing around the concept, formula, format and the name at the same time will lead to a strongly increased risk of readership loss," researchers said.

The merger is designed to combat declining circulations, but the journalists union is concerned over job losses and reduced news coverage.

[Copyright Expatica News 2005]

Subject: Dutch news

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