"Multigrain is a misleading term"

15th May 2007, Comments 0 comments

15 May 2007, AMSTERDAM – The Consumer union says that the term "meergranen" (multigrain) in labelling bread is misleading consumers.

15 May 2007

AMSTERDAM – The Consumer union says that the term "meergranen" (multigrain) in labelling bread is misleading consumers.

It gives the impression that multigrain bread is healthier than "regular" brown or whole wheat bread. But that is not necessarily the case at all, random tests by the union have shown.

"A coarse crust and the suggestive name say nothing about the bread's fibre content," said a spokesperson for the Consumer union.

The union investigated four types of bread from supermarkets and bakeries. The multigrain bread from Super de Boer and Aldi contained twice the amount of fibre as that contained in the same type of bread from Lidl.

The Lidl multigrain bread had more in common with white bread than with whole wheat.

Getting enough fibre is important for digestion and protects against heart disease and diabetes.

[Copyright Expatica News 2007]

Subject: Dutch news

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