More and more Dutch buying online

22nd September 2011, Comments 0 comments

Dutch shoppers are turning more and more to the internet, with online sales growing by 10 percent over the past year.

Online turnover in the first six months of this year amounted to 4.25 million euros, a 10 percent increase compared with the same period last year, according to figures released by a trade organisation.

The total number of online orders topped 36.5 million, a year-on-year jump of 13 percent, according to the organisation. On average, some 200,000 purchases are placed online every day. Increasingly customers are also buying smaller items online.

Online shopping has also been boosted, according to the organisation, by the spread of smartphones and tablets, which have greatly increased the ease of internet access. In addition, consumers are feeling more and more confident about online shops, the organisation says.

Over the past year, however, the average amount spent on each purchase has slightly dropped, from 120 to 116 euros per order.

What Dutch shoppers spent most of their money on was travel, with holidays and business travel representing 1.83 billion euros in expenses. Telecom products and clothing were the second and third most popular items. 

The organisation expects Dutch consumers will this year break the nine billion-euro barrier.

© Radio Netherlands Worldwide

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