Lego World to open eleventh edition

18th October 2011, Comments 0 comments

The world’s largest Lego event will open its doors in the Dutch city of Zwolle on Wednesday morning. Last year, the eight-day event drew a record 70,000 children and their parents. In Denmark, a similar event also attracts record numbers of visitors.

Lego World began eleven years ago when the Dutch branch of the company wanted to get rid of a number of huge Lego models in toy shops. The first edition attracted 22,000 visitors, exceeding expectations by far. Since two years, Denmark, the home of children's toy brick building system, has held its own version of the event, drawing in 50,000 visitors. There are plans to hold a smaller version in the summer in the Netherlands.

The most popular activity is simply building with the different coloured bricks. The exhibition is divided into various Lego themes, such as Star Wars or the adventures of Ninjago. There are also spectacular exhibits to marvel at and demonstrations of enormous Lego constructions.

Lego World is so popular that it causes major traffic congestion. Special measures have been taken to prevent traffic jams on the motorway to the north eastern city.

© Radio Netherlands Worldwide

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