Kruidvat's per-goal discount backfires at Dutch's win
The company's discount of EUR 100 off the price of computer screen for each Dutch goal scored meant that some customers got away with cheap deals.11 June 2008
AMSTERDAM - The Netherlands' 3-0 win over Italy at the European Championship was bad news for a store that offered customers a discount for each goal the Dutch scored.
A spokeswoman for Kruidvat said her company offered EUR 100 off the price of a EUR 400 computer screen for each Dutch goal.
Jose Mes said the company's Web site crashed before halftime during Monday's game as it was swamped by "hundreds of thousands" of bargain hunters hoping to take advantage of the deal.
Several hundred computer screens were sold at EUR 100 each before supplies were exhausted and the company stopped the deal. Mes said Tuesday the company apologised to disappointed customers.
[AP / Expatica]
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