Kruidvat's per-goal discount backfires at Dutch's win

11th June 2008, Comments 0 comments

The company's discount of EUR 100 off the price of computer screen for each Dutch goal scored meant that some customers got away with cheap deals.

11 June 2008

AMSTERDAM - The Netherlands' 3-0 win over Italy at the European Championship was bad news for a store that offered customers a discount for each goal the Dutch scored.

A spokeswoman for Kruidvat said her company offered EUR 100 off the price of a EUR 400 computer screen for each Dutch goal.

Jose Mes said the company's Web site crashed before halftime during Monday's game as it was swamped by "hundreds of thousands" of bargain hunters hoping to take advantage of the deal.

Several hundred computer screens were sold at EUR 100 each before supplies were exhausted and the company stopped the deal. Mes said Tuesday the company apologised to disappointed customers.

[AP / Expatica]

We invite you to contribute to this article by sending related photos or videos. You can either send them to or add them to our newly-created flickr group at All contributed material will be credited accordingly.

0 Comments To This Article