Japan's 'Water for Life' show arrives in Europe
The exhibition by the Japanese Graphic Designers Association is open at Madrid's Matadero contemporary arts centre, formerly the municipal slaughterhouse, until September 13.Madrid -- An exhibition by Japanese graphic designers to raise awareness for the UN's "Water for Life" decade opened in Europe for the first time last week, with 282 posters on show in Madrid.
The 256 graphic designers, as well as 26 students whose works were chosen in a competition, depicted water, or the lack of it, from different perspectives.
The exhibition by the Japanese Graphic Designers Association is open at Madrid's Matadero contemporary arts centre, formerly the municipal slaughterhouse, until September 13.
It has been in Japan since 2005, when the United Nations launched the International Decade for Action 'Water for Life'.
"This exhibition is aimed at calling attention to a growing problem and what measures we can take to stop it," said Manuel Estrada, the head of Madrid Design Association. "We have to raise people's awareness."
He said it also "helps to show the type of design that is done for the reality in which we live and work."
The colourful and imaginative posters include one showing the Earth as a drop of water and another the outline of a baby in blue with an umbilical cord attached to a depiction of the Earth.
Another shows the palm of a hand with a blue line across it and the caption "water is our lifeline."