Heineken goes on the warpath

28th July 2011, Comments 0 comments

Dutch beer giant Heineken has accused brewer Olm of fraud and abuse of its brand rights. The rival Dutch firm allegedly sold barrels carrying the Heineken name which actually contained Olm beer.

Heineken’s lawyers say Olm also illegally restocked Heineken-controlled bars with its beer. “This usually occurred early in the mornings using unmarked vehicles and personnel who were not identifiable as Olm employees.”

Heineken director Wouter Finaut told Dutch daily that he was “shocked by the extent of the fraud” but he also acknowledged that, in order to obtain evidence, his company had tailed suspects, made secret video recordings and on Wednesday used bailiffs to raid Olm's offices and confiscate its entire administration.

In March 2010, Heineken had threatened to take the small brewery to court because the label on its bottles looked too similar to the Heineken label. Olm redesigned its label.

© Radio Netherlands Worldwide

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