Heineken disappears from NS stations

6th April 2005, Comments 0 comments

6 April 2005, AMSTERDAM — No Heineken beer will be sold at the train stations of Dutch rail operator NS starting from May. The famous Dutch ale will instead be replaced by its less well-known brother, Bavaria.

6 April 2005

AMSTERDAM — No Heineken beer will be sold at the train stations of Dutch rail operator NS starting from May. The famous Dutch ale will instead be replaced by its less well-known brother, Bavaria.

The Lieshout-based brewer in Brabant will exclusively supply beer to Servex, the owner of cafés, fast food shops and other business at NS stations. Servex operates the chain stores Kiosk, Smullers, Wizzl, Restauratie, Tijd and Pizza Hut.

The move by Bavaria is part of a plan designed to increase its sales beer in the northern part of the country above the main rivers. Servex will sell cans of Bavaria beer in shops and tap beer in cafés.

The aim is to sell more beer, with Bavaria hoping for a 10 percent increase in beer sales at NS stations, newspaper 'De Telegraaf' reported on Wednesday.

Meanwhile, the introduction of the 'chip card' for public transport is being plagued by technical problems. The computers cannot cope with a large number of passengers.

The system of electronic public transport tickets is too unreliable for widespread use and commuter organisation Rover has little faith in the system, newspaper 'Het Parool' reported.

The OV chip card is designed to replace all current ticketing systems and was intended to be launched next year. But a trial due to start in Rotterdam this week has been postponed.

[Copyright Expatica News 2005]

Subject: Dutch news

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