Heineken cracks down on Swiss Keineken
The Dutch beer company wants to take away beer from the tiny Swiss brewery Keineken.Amsterdam -- The Heineken beer brewery has asked to confiscate 1,200 beer bottles of a new Swiss beer named Keineken.
The Swiss beverage is marketed by a group in the village of Engelberg, near Luzern, which considers Heineken too dominant in the Swiss beer market.
The name Keineken is a shortened version of ‘Kein Heineken’, which means ‘No Heineken’ in German.
The Dutch brewer says it took action because the name of the new beer is too similar to its own.
The Keineken brand has not yet been officially registered in Switzerland.
Radio Netherlands / Expatica