FIFA complaint against Dutch Dresses dropped

24th June 2010, Comments 0 comments


A Johannesburg court has dropped the complaint against two of the "Dutch Dress" girls accused of "ambush marketing" in the Soccer City stadium in Johannesburg. The first session in the case had been adjourned for two hours. Sources in the South African city say the girls' lawyers had been negotiating with FIFA representatives.

A court spokesman said the court had been ordered by the state to drop the charges.

Small beer FIFA - the international football association - brought the case on the basis of its contractual obligations to one of the World Cup sponsors, Budweiser Beer.

The orange dresses worn and displayed by a group of 36 "babes" during the Holland-Denmark duel last week are part of an advertising campaign by Dutch brewer Bavaria. The director of the small beer brand admitted the company had paid for the plane tickets of the two girls.

No logo or brand name is visible on the dresses, but FIFA said the advertising ban inside the stadium had been broken by the Bavaria girls. They were risking a six-month prison sentence.  

© Radio Netherlands Worldwide

0 Comments To This Article