Dutch spend more time online

12th July 2007, Comments 0 comments

12 July 2007, AMSTERDAM – The Dutch are spending more and more time online. The Foundation for Internet Advertising (STIR) says that internet use rose once again, by 8 percent, during the first half of 2007.

12 July 2007

AMSTERDAM – The Dutch are spending more and more time online. The Foundation for Internet Advertising (STIR) says that internet use rose once again, by 8 percent, during the first half of 2007.

The growth is due not only to the growing number of internet users (from 10.3 to 10.9 million), but also to the amount of time they spend online. Internet users between the ages of 35 and 49 in particular have started spending significantly more time surfing the internet: 7.3 hours a week on average, compared to 6 hours a week in 2006.

Younger internet users (aged 13-34) continue to use the internet more than other age groups. They are online for an average of 9.8 hours a week, a half hour longer than last year.

The growth in internet use does not mean that the total consumption of media has increased, says STIR. This has remained stable at 52 hours per week, about half of which (43 percent) is devoted to radio, 3 percent more than in 2006. Newspapers (down 8 percent) and television (down 4 percent) have become less popular.

[Copyright Expatica News 2007]

Subject: Dutch news

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