Dutch seek consolation in sweets

7th September 2007, Comments 0 comments

7 September 2007, AMSTERDAM - To make them forget the rainy weather this summer the Dutch en masse sought consolation in sweets. Figures published by marketing research agency AC Nielsen showed that more sweets, chocolate and biscuits had been sold this summer than usual. The agency confirmed this in the daily nrc.next.

7 September 2007

AMSTERDAM  - To make them forget the rainy weather this summer the Dutch en masse sought consolation in sweets. Figures published by marketing research agency AC Nielsen showed that more sweets, chocolate and biscuits had been sold this summer than usual. The agency confirmed this in the daily nrc.next.

Sales figures of small and large bars of chocolate rose by 14 percent while those of chocolate sweets went up by 11 percent. The total turnover of chocolate increased by 10 percent to EUR 73.5 million.

Biscuits were very popular with Dutch consumers (up 10 percent). Liquorice too was favourite in rainy Holland and saw a rise of 4 percent.

A spokesperson for AC Nielsen said that the weather always has an influence on eating and drinking patterns of people. Last year when we had a hot summer the sales figures of lemonade, beer and ice creams were higher than usual.

[Copyright Expatica News + ANP 2007]

Subject: Dutch news
 

 

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