Dutch receive mountains of junk mail
A total of 12.5 billion leaflets were distributed to Dutch households’ letter-boxes in 2007.28 May 2008
THE NETHERLANDS - Ever-larger quantities of junk mail are passing through the letter-boxes of Dutch households. In 2007, a total of 12.5 billion leaflets were distributed, a 20 percent increase compared to 2005.
Environmental organisations are worried about the continuing growth of junk mail.
Recycling Network, an association of several environmental organisations, argues that the government should introduce an environmental tax on unsolicited advertising material.
Research shows that advertising pamphlets distributed by chain-stores such as Blokker, Albert Heijn, Gamma and Praxis are generally being read, while junk mail for financial services, funeral insurance and telecom providers are thrown away unopened.
[Radio Netherlands / Expatica]