Dutch online purchases lead in Europe
Online sales are still on the increase. Last year ten percent of all consumer purchases were carried out online. And the Dutch are doing well compared to the rest of Europe, when it comes to online purchases. According to the annual report published by Currence on Wednesday, some 70 percent of the population has made online purchases. The iDeal online payment system shows sky-rocketing transaction figures. 2010 was good for 69 million transactions - a 50 percent increase. The total number of transactions so far is five billion euros. That is a 1.5 billion euro increase.
Thuiswinkel.org is the branch organisation for web shops. Director Wijnand Jongen acknowledges the figures mentioned. He expects an ongoing increase in online sales. “I think that web sales will be good for 20 percent of consumer purchases within five years. Not only do consumers purchase larger quantities but they also spend larger amounts of money per purchase. I think tablet PCs and smartphones are going to help this increase to happen.”
Online purchases and payments are responsible for loss of market share for debit cards. Yet the total number of debit card transactions increased as well. Last year the Dutch used their debit card 2.15 billion times. That is an almost 11 percent increase compared to 2009. The report says that without Ordeal it would have been up to one percent more. The total value of debit card transactions in 2010 was 80.9 billion euros. Cash is used less and less every year. In the past two years people used coin and bills 10 percent less.
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