Dutch men out-shop women
12 September 2006, AMSTERDAM — Dutch men differ less and less to women in the Netherlands when it comes to shopping and fretting about their appearance, activities often regarded as typically female.
12 September 2006
AMSTERDAM — Dutch men differ less and less to women in the Netherlands when it comes to shopping and fretting about their appearance, activities often regarded as typically female.
Men in the Netherlands spend more money on clothes per month on average than women, and men spend more on average on body care products, according to new research released on Tuesday.
Magazine Men's Health and research company Trendbox questioned 780 men and women, aged 18 to 50, for the national study. Both men and women acknowledged that men are more conscious of their appearance. Men give themselves a slightly higher score in this regard than five years ago - 7.3 compared with 7.2 in 2001.
Over 75 percent of the men questioned said appearance was important. To look their best, men spend an average of EUR 106 a month on clothes. This is a 50 percent increase on 2001. Women spend on average EUR 69 a month.
The same applies to body care products. Men spend an average of EUR 27 and women EUR 23.
Dutch men are also becoming more similar to women in terms of their perceptions of themselves. Men's Health said 54 percent of men feel more confident when they spend time on their appearance. Five years ago only 33 percent felt the same way.
Just over 60 percent of men, up from 45 percent in 2001, feel that their choice of clothing shows who they are.
Men are also worrying more about their appearance when out on a date or at parties, and about their sexual performance in general.
[Copyright Expatica News + ANP 2006]
Subject: Dutch news