Dutch go digital, apart from when it comes to radio

Dutch go digital, apart from when it comes to radio

9th February 2015, Comments 1 comment

The Dutch government wants everyone to have made the change to digital radio by 2017, although few people have yet to make the switch.

The government’s multi-million euro campaign to get people to switch to digital radio is failing, broadcaster Nos said on Monday.

Radio sellers and car dealers report few people switching to the Dab+ system, even though the government wants everyone to have made the change by 2017.

Economic affairs minister Henk Kamp wants to increase competition between broadcasters and says there is more room for new players using Dab+ to replace FM.

‘Switching off FM in 2017 is a fairytale,’ Sander Tinnemans of Radiowinkel.com told Nos.

He says the government is not doing enough to encourage people to move to Dab+ and forecasts it will take 10 more years before people are ready.

Online retailer Coolblue says while sales of digital radios have increased, internet radios are much more popular.

‘Many consumers have switched from FM to internet radio, at home and in their car,’ the retailer said.

This means the sale of wireless speakers is growing more strongly than Dab radios, Coolblue told Nos.

 

© Dutch News

 

1 Comment To This Article

  • 1yellowknife posted:

    on 18th February 2015, 14:17:28 - Reply

    The sentence: "Dutch go digitial APART FROM WHEN IT COMES TO RADIO" is a direct translation -- perhaps from Google Translate. You actually might need to know Dutch to understand it at all. Suggest: "Dutch go digital, except when it comes to radio" or "except for radio" might work.