Dutch beer prices too low for some

25th June 2009, Comments 1 comment

Organisation concerned that low prices at supermarkets encourage excessive drinking, especially among young people.

Utrecht – STAP, the Dutch foundation for alcohol policy, has called for stricter guidelines on beer sales in supermarkets.

The foundation sent letters to the headquarters of Albert Heijn, a supermarket chain, and Dutch brewer Heineken.

In the letters, they asked for a minimum price for beer crates, and for suppliers to withdraw their products from supermarkets that choose to sell beer at excessively discounted prices.

The organisation said that a recent Heineken advert which encouraged parents to take responsibility for their teenage children’s drinking was outweighed by special offers on beer which came from supermarkets only three days later.

STAP's main concern is that very low beer prices encourage excessive drinking, especially at a time of year when young people are celebrating their exam results.

Heineken claimed it has no influence on the low prices in supermarkets.

A crate of Heineken beer contains 24 bottles and normally costs between EUR 11.00 and 12.00 at Albert Heijn, which means one bottle costs about EUR 0.50. However, recent price wars have pushed prices as low as EUR 0.29 per bottle.

Supermarket chain Albert Heijn has not yet responded to the letter.

Radio Netherlands / Expatica

1 Comment To This Article

  • Amelia posted:

    on 25th June 2009, 18:29:24 - Reply

    Notice a correlation between increased drinking and marijuana crack down? As a parent, I much preferred my kids smoking than drinking. Kids die from alcohol abuse...