Dutch AIDS foundation launches new campaign

2nd June 2009, Comments 0 comments

The new campaign aims to correct the public’s misconceptions of the virus and remove the social stigma face by AIDS patients.

The Netherlands – The AIDS Foundation launched a campaign Tuesday to help reduce the social stigma attached to HIV patients.

The campaign, Isolate AIDS, not its victims, was officially launched by Education and Science Minister Ronald Plasterk and supported by famous celebrities such as TV chat show host Jeroen Pauw, actress-presenter Sophie Hilbrand and football player Ryan Babel.

Research conducted by market research institute TNS NIPO shows patients infected with the virus have experienced some form of negative reaction.

The survey also reveals Dutch’s ignorance on the virus.

Over 40 percent of Dutch people think that the HIV infection can be contracted by tongue-kissing, while 15 percent believe that team sports pose a risk. 

 Radio Netherlands / Expatica

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