De Mol's channel faces name change
2 June 2005, AMSTERDAM — John de Mol, creator of the hit reality show Big Brother, has been forced to find a new name for his latest broadcasting venture.
2 June 2005
AMSTERDAM — John de Mol, creator of the hit reality show Big Brother, has been forced to find a new name for his latest broadcasting venture.
Utrecht Court imposed an injunction on Thursday banning De Mol from naming his television station 'Tien'.
The station is to be launched in August and has already bought the rights to broadcast Dutch premiership football matches. De Mol has also used his vast financial resources to lure a host of A-list Dutch celebrities from rival broadcasters.
A spokesperson for Talpa, De Mol's company, said he would consider challenging the court decision, but he realised this could take valuable time.
Broadcaster SBS — which would bear the brunt of the competition for the new channel — indicated it was happy the court had granted it the injunction on the use of the name Tien.
SBS claimed the name Tien (Ten in English) was too close to TV 10, the name of a channel SBS has used in the past. Its Veronica station and children's network Jetix still broadcast on TV 10 cannel.
When De Mol announced his plan earlier this year to name his station Tien, SBS argued it would infringe on its plans to launch a digital channel under the TV 10 banner.
A Tilburg man won a car after choosing the name Tien in a public contest in April. It is not yet known if another contestant's choice will become the broadcaster's new name.
[Copyright Expatica News + ANP 2005]
Subject: Dutch news