Combining ice-cream and museums
Ice-cream, particularly Häagen-Dazs, and museums may not seem like an obvious combination, but here's how you can make a taste of culture a deliciously different and simple experience, and skip the queues.
Häagen-Dazs District Manager Hans van Keulen describes the combination between culture and Häagen-Dazs as "A unique cross-experience. A customer comes to Häagen-Dazs sits here enjoying their ice-cream and simultaneously experiences, a moving image of Van Gogh on the wall, an image that interacts with them. It's entertainment, not too much, but you get triggered by it."
Bruno Servaege of museumtickets.nl, who monitors the projections on the wall from a remote desktop explains, "We give them the interactive wall to remind and stimulate them, give them a constant acknowledgement of culture. We are in the age of people who want to play; they don't want static pictures anymore. Combining this with ice-cream simply speaks ‘vacation'!"
Kiosk to culture
This cultural reminder has a purpose. Inside the Häagen-Dazs shop on Amsterdam's Rembrandtplein, which sees the comings and goings of around four and a half million visitors a year, stands a kiosk where customers can select a museum through the touch-screen, insert their credit card and purchase their museum tickets.
"The clientele who visit Häagen-Dazs will most likely have just come from or be going to a museum," says Servaege. "We wanted to improve the experience overall of our service."
Skipping the line
Of course, it's all a matter of taste, as Sean Valerio of Museumtickets.nl points out, "I'd describe this as a digital ice-cream experience offering museums of all flavours. Basically, visitors can save time, skip the line and tickle the taste buds on the way. It's ideal for a family day out."