Brussels wants clarification on Heineken ads
The European Commission has asked the Dutch government for clarification on alcohol advertisements like the Heineken "Biertje?" campaign and the Martini-baby campaign.27 February 2008
BRUSSELS – The European Commission has asked the Dutch government for clarification on alcohol advertisements like the Heineken "Biertje?" campaign and the Martini-baby campaign.
EU regulations stipulate that advertisements may not give the impression that alcohol use leads to social or sexual successes.
European Commissioner for Information technology Viviane Reding said this in answer to questions from member of the European parliament Dorette Corbey (Labour PvdA).
Corbey believes the Heineken advertisement violates EU regulations. "The Heineken 'Biertje?' advertisement shows a young man gaining a whole group of friends by offering them beer."
Corbey thinks it strange that the Netherlands is the only EU country that has not transposed these EU regulations into national law, but into an agreement with the business sector instead.
EU Commissioner Reding says she does not at the moment doubt that the Netherlands fulfils its obligations. She is going to ask the Netherlands to respond to the claims and investigate whether legal action against the Netherlands is in order.
[Copyright Expatica News + ANP 2008]