Biscuit maker kisses goodbye to 'negro' link

23rd March 2006, Comments 0 comments

23 March 2006, AMSTERDAM — Dutch biscuit maker Van der Breggen has announced its popular chocolate-covered marshmallow biscuits will no longer be known as 'negerzoenen'.

23 March 2006

AMSTERDAM — Dutch biscuit maker Van der Breggen has announced its popular chocolate-covered marshmallow biscuits will no longer be known as 'negerzoenen'.

Neger is the Dutch for negro or nigger, according to the Van Dale dictionary. Zoenen is Dutch for kisses.

The re-branded, politically correct treat

The company, based in Tilburg in the south of the Netherlands, said on Thursday the biscuits will be sold as 'Buys Zoenen' (Buys Kisses) from mid April. The name change is in response to criticism the original name is racist.

"Buys Zoenen are the successors to our well known negerzoenen, which have been popular with young and old for the past 86 years," a statement posted on the firm's website said.

"After meticulous market, brand, and consumer research, we found it was time to modernise the product name. Some people think it is a shame the name negerzoenen is disappearing because they have known it for so long. There are others, nevertheless, who are less enthusiastic about the designation."

"We fully understand this - Buys Zoenen must be for everyone," Van der Breggen said.

The name 'Buys' refers to the original producers of the biscuits, which was taken over by Van der Breggen in the late 1990s.

The 'Eer en Herstel' (honour and restoration) group, which represents the victims of slavery in Suriname, stepped up its campaign against the 'negerzoenen' name last year.

[Copyright Expatica News + ANP 2006]

Subject: Dutch news

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