Australian ban for 'shagadelic' Dutch beer

6th June 2005, Comments 0 comments

6 June 2005, AMSTERDAM — An Australian government minister is planning to ban the sale of a Dutch-made beer known as 'Shag' — a slang word in English for having sex.

6 June 2005

AMSTERDAM — An Australian government minister is planning to ban the sale of a Dutch-made beer known as 'Shag' — a slang word in English for having sex.

However, Dutch brewery Alfa has downplayed the controversy as nothing more than "a storm in a glass of beer".

Gaming and Racing Minister Grant McBride has vowed to ban sales of the lager, which has a 5 percent alcohol content and is being marketed worldwide with the line 'Fancy a Shag?'

"I'm outraged by this product. To name the product Shag links it directly with sexual intercourse — and that's not on," McBride said.

"It is irresponsible to link alcohol and sex so blatantly. It flies in the face of safe sex and responsible drinking campaigns that various governments have been advocating for the last 20 years."

The bottle of the beer is shown in advertisements on the back seat of a car, with the accompanying caption 'Fancy a shag?'

Others show a bottle on a sofa, a kitchen table and against a wall with the same caption, newspaper 'Sydney Morning Herald' reported on Sunday.

Alfa — which is based in Schinnen in the province of Limburg — said it was approached a couple of years ago by a British entrepreneur who offered to sell Alfa beer under the name Shag.

In the past two to three years, the company has dispatched 20 to 30 containers across the globe, each of them holding 35,000 bottles. "For us, it is a small part of the turnover," an Alfa spokesman said.

Shag's Australian distributor, the Kollaras Group, said the beer is named after a shag, the bird which features on the bottle's label.

Austin Powers, the fictional 1960s, sex-obsessed secret agent created by Mike Myers, popularised the catch phrase "shagadelic" as a means of expressing approval in three hit movies. One of the movies was called "The spy who shagged me".

Shag is also a term used to describe rolling tobacco.

[Copyright Expatica News + ANP 2005]

Subject: Dutch news, shag beer

0 Comments To This Article