Amsterdam hosts visit by US bloggers

7th February 2006, Comments 0 comments

7 February 2006, AMSTERDAM — Twenty-five bloggers from the US to Amsterdam are coming to Amsterdam in February, courtesy of the Netherlands Board of Tourism & Conventions (NBTC).

7 February 2006

AMSTERDAM —  Twenty-five bloggers from the US to Amsterdam are coming to Amsterdam in February, courtesy of the Netherlands Board of Tourism & Conventions (NBTC).

The bloggers have been given free flights on KLM and accommodation at either the Lloyd Hotel or the Grand Hotel Krasnapolsky. Both are five-star hotels near the center of Amsterdam, the 'discloure' notice on the bloggersinAmsterdam notes.

The idea came about when Sebastian Paauw of the Netherlands Board of Tourism, approached Henry Copeland of Blogads - a US-based company that sells advertising space on blogs.

"After some brainstorming and number-crunching Sebastian came back and asked about bartering blogads for trips, saying they normally had a pile of plane tickets for journalists and that it would be fun to see what happened if these went to bloggers instead," Copeland said.

The main condition was no blogging about the trip would be required. In exchange for the trip each blogger agreed to be interviewed about the trip, give Holland.com (the NBTC’s site) one month of premium adspace, and [c] put the "Bloggers in Amsterdam" logo in their nav bar for one year, linking it to this blog post to disclose the nature of the trip. 

One of the bloggers coming to Amsterdam is Heidi Swanson, who runs the 101Cookbook blog. "I'm excited about it. It is a transaction that works for someone like me - with a site that has the focus that mine does," she told Expatica.

"It enables an independent publisher like myself, to travel, broaden my horizons, see and experience new things - and potentially share some of these thing with the people who visit my site (although that is not a requirement)."

Danny Glover, Managing Editor of National Journal's Technology Daily in the US, isn't so enthusiastic.

"Bloggers of all stripes love to bloviate these days about public officials who accepted money or luxurious treatment from corrupt lobbyist Jack Abramoff in his attempt to curry government favor for his clients. But that doesn't mean bloggers are above accepting pampering by people with an agenda," he wrote as Beltway Blogroll.

He continued: "No one who makes the trip is compelled to write one word, good or bad, about Amsterdam, and maybe some bloggers will return home and say nasty things about the place. But somehow I doubt they will."

Copeland anticipated and welcomed the debate. "While we’ve heard of companies giving freebies to bloggers, there has been no standard yet for how to disclose the nature of the gifts and whether there are any quid pro quos."

"We hope this project helps to highlight the question of best practices on disclosure. I’m sure we’ll get some feedback on this and look forward the discussion," he said.

[Copyright Expatica News + ANP 2006]

Subject: Dutch news

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