Amsterdam at threat as 5th best business city
29 September 2005 , AMSTERDAM — Amsterdam has again been ranked as the fifth most popular city for business, but the Dutch capital is in danger of being overtaken by Barcelona and Madrid, both of which have closed the gap in recent years.
29 September 2005
AMSTERDAM — Amsterdam has again been ranked as the fifth most popular city for business, but the Dutch capital is in danger of being overtaken by Barcelona and Madrid, both of which have closed the gap in recent years.
The top four cities in the 15th European Cities Monitor (ECM) were London, Paris, Frankfurt and Brussels. Based on a survey of 500 business leaders from 15,000 of the most important European companies, Amsterdam was ranked 5th.
The survey ranks the 30 best European business locations and besides Barcelona and Madrid, the number of companies in Moscow and Prague is rapidly increasing.
Business chiefs were asked about their vision for Europe and about their choice of key business locations, Expatica Belgium reported.
The study looked at factors such as work costs, the accessibility of markets, telecommunications, the promotional efforts of cities, the climate for investment and the cities' quality of life.
The survey found that Amsterdam needed to improve its self-promotion, with just 6 percent of respondents indicating that the Dutch capital adequately styled itself as good location for international companies.
The managers said the most important aspect of a business city is the availability of their markets and clients. London scared the best, while Amsterdam was ranked 7th in this category, newspaper Algemeen Dagblad reported Wednesday.
Recently, Amsterdam launched a new slogan I amsterdam as part of its drive to market itself abroad.
[Copyright Expatica News 2004]
Subject: Dutch news