Amsterdam aims to reclaim 'top city' business status
14 July 2006, AMSTERDAM — Amsterdam City Council unveiled an ambitious campaign on Friday to reinvent the Dutch capital as one of the top five locations in Europe for international business and expats.
14 July 2006
AMSTERDAM — Amsterdam City Council unveiled an ambitious campaign on Friday to reinvent the Dutch capital as one of the top five locations in Europe for international business and expats.
The plan is based on 100 days of talks with business leaders, organisations and government agencies. These discussions established that creativity distinguishes Amsterdam from other cities, the City Council said.
"Viewed from an outsider's vantage point, Amsterdam is clearly ready to reposition itself. This is why we’ve launched the Amsterdam Top City programme. In order to keep ahead of the global competition, Amsterdam needs to renew itself," the introduction to the plan states.
Amsterdam will spend EUR 51 million over the next five years on the project. The five main action areas are developing the best way to use and attract talent; stimulating and facilitating businesses from start to growth; improving the atmosphere: hospitality, freedom and service; creating and using space; and enhancing Amsterdam's international reputation.
"Amsterdam has to attract, maintain and utilise talented students, expats, entrepreneurs and artists," the plan's authors say.
A key element of this is the creation of the Amsterdam Talent University in 2007. This is a joint initiative between universities and business, supported by the municipality, to set up a top educational programme with "international allure" that draws on Amsterdam's trading spirit.
Another initiative aims at the creation of a 'Business Improvement District'. "Together with the Ministry of Economic Affairs and individual entrepreneurs, Amsterdam will run a pilot scheme investigating new forms of public and private partnership. The first Business Improvement District (BID), located on the Rembrandtplein, will strengthen and optimise the use of an economic area," the plan states.
A new website, run with the Dutch A-Z Listings, will allow potential expats to access all the information needed about permits and registering in the Netherlands.
Dutch airline KLM will have promotional material in the cabins of its planes to improve Amsterdam's international image.
Read an English summary of the plan here (Pages 16 to 22)
[Copyright Expatica News 2006]
Subject: Dutch news