Amsterdam aims for top 5 Euro fashion city
Amsterdam hopes to rise in Europe's fashion rankings from sixth to fifth place. At present, London, Paris, Milan, Barcelona and Madrid make up the big five.
Meanwhile, the 15th Amsterdam International Fashion Week AIFW begins Wednesday. Around 50 foreign journalists are scheduled to come to the Dutch capital to cover the event. Its last edition, which took place in January, attracted half that amount.
The week opens with a show by design sisters Spijkers & Spijkers. Amsterdam designer Tony Cohen shows his collection in the evening.
Though AIFW is essentially a trade fair for industry insiders, a limited number of tickets is available to the public for the catwalk shows. The Fashion Week Downtown programme hosts smaller events in venues across Amsterdam, such as galleries, studios, clubs and boutiques. Three shopping routes in the city have been set out for fashion lovers.
AIFW is negotiating with the city council to promote the international event. The fashion sector generates 14 billion euros in the Netherlands in imports and exports.
AIFW won British magazine 's Best International Fashion Week Award 2011, being acknowledged for its work in sustainability and innovation in the fashion sector.
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