Amsterdam Weekly picked for design museum

2nd December 2004, Comments 0 comments

2 December 2004, AMSTERDAM — Amsterdam Weekly, the city's English-language cultural paper, has been chosen to appear in a new exhibition at London's prestigious Design Museum.

2 December 2004

AMSTERDAM — Amsterdam Weekly, the city's English-language cultural paper, has been chosen to appear in a new exhibition at London's prestigious Design Museum.

Examples of the paper will appear in the exhibition "Under a Tenner: What is Good Design?" that runs from 3 December to 27 February 2005.

Guest curators from around the world were asked to choose objects that are both well-designed and cost less than GBP 10.

"In fact, the weekly costs nothing: it is available for free at more than 450 locations in Amsterdam," the paper's publisher Todd Savage said.

The weekly was launched by Savage and Editor Richard Jurgens in March 2004.

Inspired by North American free weeklies such as the Village Voice, the paper seeks to combine well-written features about Amsterdam life with a comprehensive critical guide to arts and entertainment in the region. It has a circulation of 21,000, Savage said.

Amsterdam Weekly was chosen for the exhibition by the Experimental Jetset, a Dutch graphic design studio, as one of their 10 examples of inexpensive and good design.

"We're living in a culture where a strong distinction is made between the 'mainstream' and the 'underground'. It's an artificial dichotomy we absolutely don’t believe in,” Danny van den Dungen of Experimental Jetset said.

"To us, the best manifestations of culture — whether it’s a Beatles song or a Hitchcock movie — transcend this division.

"That’s why we like Amsterdam Weekly so much. It shows that an aesthetic you might expect in the context of progressive magazines also functions perfectly within the context of a freely distributed, mass-produced weekly newspaper."

Amsterdam Weekly's design was created by art director Danny Calvi and he is assisted every week by artist-designer Aquil Copier.

Besides the Weekly, Experimental Jetset selected an issue of National Geographic, a "Magic Tree" car air freshener, a PIL (Public Image Ltd.) CD sleeve and the Fed Ex box that they used to mail their selections to the museum.

For details, see www.designmuseum.org.

[Copyright Expatica News 2004]

Subject: Dutch news, Amsterdam Weekly

0 Comments To This Article