Amstel scraps the “vaasje"

19th February 2007, Comments 0 comments

19 February 2007, AMSTERDAM — Amstel Beer will pull hundreds of thousands of beer glasses from the market in the coming months. The famous “vaasje” will make way for a different shaped glass.

19 February 2007

AMSTERDAM — Amstel Beer will pull hundreds of thousands of beer glasses from the market in the coming months. The famous “vaasje” will make way for a different shaped glass.

"We have received numerous complaints from our customers that they are often served Amstel beer in a glass from a different brand. They said they wanted a new recognisable brand glass", Amstel spokesperson Peter Everts told De Telegraaf.

"Besides, we don’t like other companies using our glasses for their beer", he added.

[Copyright Expatica News + ANP 2007]

Subject: Dutch news

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