AH still the most expensive supermarket

13th April 2005, Comments 0 comments

13 April 2005, AMSTERDAM — Despite an aggressive 18-month long price war, Albert Heijn (AH) is still considered to be the most expensive supermarket, as it was in October 2003, a new survey has found.

13 April 2005

AMSTERDAM — Despite an aggressive 18-month long price war, Albert Heijn (AH) is still considered to be the most expensive supermarket, as it was in October 2003, a new survey has found.

Research bureau Trendbox said on Wednesday that AH slipped to second position last year behind Super de Boer, but has since returned to top position based on the public perception of price.

Trendbox director Goos Eilander said the result was "sad, but true", pointing to the billions of euros lost during the price war and the eventual job losses, newspaper 'Algemeen Dagblad' reported.

AH sparked the price war in October 2003 to increase its market share and to shake off its public image of being the most expensive Dutch supermarket.

AH chief Dick Boer said two weeks ago that the supermarket would proceed with the price war because its goal had yet to be achieved.

Trendbox presented its findings at a retail congress in Rotterdam on Wednesday.

[Copyright Expatica News 2005]

Subject: Dutch news

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