City Marketing Conference for The Hague 24/04/2008 00:00

The Hague has been actively working over the past two years on its city marketing campaign in order to put the city on the map. It’s time to stop and evaluate how things are going.

The Hague has developed into a strong brand name synonymous with the international city of peace and justice. A number of international organisations have chosen The Hague as their home, the skyline is taking shape, the cultural program is inspiring and the city’s nightlife has got increasingly more to offer. The Hague is truly a city with allure!

The Hague has been actively working over the past two years on its city marketing campaign in order to put the city on the map. It’s time to stop and evaluate how things are going. How is The Hague faring? Which general trends and development typify today’s city marketing? Which partners are involved in positioning and marketing The Hague and where are we headed in the next two years?

We invite you to the conference ‘City Marketing The Hague 2008’ on Wednesday, 28 May 2008 from 11.00 to 17.00 hrs. at the Fortis Circustheater at Circusstraat 4 in Scheveningen.

The former Chief Marketing Officer of New York City, Joe Perello, will give his view of city marketing in general as well as specifically for The Hague. The rest of the program will be in Dutch when members of the City Marketing advisory body explain how they and their companies are marketing The Hague.

The afternoon portion of the program will feature the launch of ‘Gastvrij Den Haag’ (Hospitable The Hague). A number of local companies will sign a covenant to make The Hague more welcoming.

Members of the press are encouraged to register for the official invitation to the City Marketing Conference with Martin van Bruggen, press officer of The Hague Hospitality Centre; email: m.vanbruggen@bsd.denhaag.nl