When Youtube comes into the kitchen

26th October 2007, Comments 0 comments

Cookshow is a new online culinary community created by two Frenchmen who left the financial world to pursue their greatest passion: food.

Cookshow is a new online culinary community created by two Frenchmen who left the financial world to pursue their greatest passion: food.

Founders Jacques Petit and Gilles Piedoye met in a previous life when they were traders on the stock market, working for big international investment banks. They soon discovered they both shared the same passion for food and cooking.

Jacques and Gilles

They dreamed up the Cookshow concept after struggling to create a dish from a written recipe. They realized that a written recipe, as detailed as it may be, is not good enough to recreate the real taste of our childhood memories. Hence the opportunity offered by Cookshow to actually film our parents or grandparents in order to preserve and to share our culinary heritage.

They also realized that online video could take recipes well beyond the written word by not only connecting the creator of a dish with other enthusiasts but also by creating a digital recipe archive. Of course, Cookshow also enables any chef to have his/her own “15 minutes of cooking fame”, so to speak.  Because as we all know, great chefs don't just exist on the Food Network.

In its simplest definition, Cookshow.com is the “YouTube for cooking” - bringing together chefs (professional and amateur alike) from around the globe to share favourite recipes and tips though online video. But it’s also an entire community around food and cooking with a forum for creating groups centred on a theme, a blog, and, last but not least, thematic articles on nutrition and health.

And, with a focus on community, it was only natural for the site to have a humanitarian side. Every time a new recipe is posted, Cookshow donates $12 to a charity to help fight child malnutrition. Now that should be reason enough to start cooking, recording and sharing.

But why don’t you just find out for yourself? Initially launched in September in France, Cookshow.com is now making its way over the transatlantic pond. It has also launched the very first cooking contest to find the best cooking video. Prizes include a free stay at a luxury hotel ($500 value), dinner for two at the restaurant of your choice ($400 value), and a number of other prizes. And all users have to do to enter is post a video on the site. Easy as pie.

Bon Appétit and… we looking forward to watching your video on Cookshow!

www.cookshow.com

 

 

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