Unilever reveals Culver haircare deal at 3.7 billion dollars

27th September 2010, Comments 0 comments

Unilever, the British-Dutch food and cosmetics multinational, said on Monday that it would buy US hair care group Alberto Culver for 3.7 billion dollars.

At the close of trading on the New York stock exchange on Friday, Alberto Culver, which owns the hair care brand Alberto VO5, was valued at 3.1 billion dollars (2.3 billion euros).

Unilever said that the takeover was subject to approval from competition authorities and from shareholders in Alberto Culver.

Alberto Culver is based in Melrose Park in Illinois, and is partly owned by the family of founder Leonard Lavin.

The firm, which has roots going back more than 50 years, had sales of 1.6 billion dollars in the year to June 30.

The chief executive of Unilever, Paul Polman, said that the Alberto Culver range of brands "will complement Unilever's existing portfolio."

The group said that the acquisition "makes Unilever the world's leading company in hair conditioning, the second-largest in shampoo and the third-largest in styling, and significantly enhances its hair care presence in the United States, Canada, Britain, Mexico and Australasia, all of which will be significant hair care markets for years to come."

© 2010 AFP

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