US, Italian wine drinkers to surpass French

30th January 2007, Comments 0 comments

PARIS, Jan 30, 2007 (AFP) - Wine consumption in France, the highest in the world until 2005, is set to fall below the level of the United States and Italy by 2010, a study showed on Tuesday.

PARIS, Jan 30, 2007 (AFP) - Wine consumption in France, the highest in the world until 2005, is set to fall below the level of the United States and Italy by 2010, a study showed on Tuesday.

The study showing wine drinking trends from 2005-2010, carried out by British research group ISWR/DGR, said wine drinking in France had been falling in recent years, contrary to growth in Britain, Germany, the United States and Italy, the other big world wine markets.

Consumption in France fell by 11.1 percent from 2001-2005 to four billion bottles per year and will decline another 8.6 percent from 2005-2010.

The wine market as a whole was to set to grow by 9.4 percent from 2005 to 2010 to reach a value of 117 billion dollars (90 billion euros) per year, or 31.8 billion bottles, at the end of the period.

Sales of wine worldwide in 2005 totalled 107 billion dollars, a rise of 9.8 percent from 2001, according to the study, which was released ahead of world wine show Vinexpo, which runs in Bordeaux, France, from June 17-21.

Sales in 2005 were double the collective revenues reported by computer giants Google, Yahoo, Microsoft and eBay, according to the director general of Vinexpo, Robert Beyant.

Wine consumption in China, the tenth biggest in the world in 2005, is set to increase by nearly 36 percent over the period to 2010, making it the most dynamic market in the world, the study said.

Copyright AFP

Subject: French news, wine

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