Scented Paris station ads charm commuters

3rd March 2004, Comments 0 comments

PARIS, March 3 (AFP) - Nostrils were twitching at Paris railway stations Wednesday as olfactory advertisements wafted the scent of rosemary over commuters to remind them of the joys of holidays in the south.

PARIS, March 3 (AFP) - Nostrils were twitching at Paris railway stations Wednesday as olfactory advertisements wafted the scent of rosemary over commuters to remind them of the joys of holidays in the south.

Timed to coincide with the return to work after the winter school break, the week long campaign was launched by the region of Languedoc Roussillon which wants to boost its image as a tourist destination.

Posters set up on the metro system are equipped with tiny emitters which spray out essence of rosemary  the odour which "best evokes the atmosphere, food and landscape of Languedoc Roussillon," the region's tourist office said.

Perfume manufacturers have used olfactory advertisements in the past, but this is the first time the technique has been used to promote tourism here, the office said.

© AFP

                               Subject: France news

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