Publicis in talks to buy Sapient
French advertising agency Publicis Groupe is in talks to buy American firm Sapient Corp.
, The Wall Street Journal reported Sunday.
The deal could be announced as soon as Monday but there still is a chance talks will fail, the report said.
Neither Publicis nor Boston-based Sapient -- which boasts a market capitalization of some $2.
5 billion -- was immediately available for comment.
Publicis, the world number-three advertising giant, is believed to be keen to speed its overhaul into a digital technology firm.
Sapient is a digital advertising heavyweight.
The French firm earlier tried unsuccessfully to merge with Omnicom, the American number-two in the global ad industry.
© 2014 AFP