New newspaper to target British expats in France

29th April 2009, Comments 0 comments

The French Post which will be published at the end of May will cover topics on French society and culture.

PARIS – A British-owned publisher is trying to buck a global downturn in the newspaper industry with a new monthly title aimed at English speaking expatriates in France, its owner said Tuesday.

At a time when titles across the world are cutting staff and pages and in some cases facing ruin, former magazine executive Nicki Wade hopes The French Post will win over fellow exiles and advertisers.

"We're a specialist publication operating in a specialist marketplace, and actually revenue for newspapers aimed at the expat marketplace in France is growing in terms of ad revenue," she told AFP.

"I think it's a good time to launch, given the dynamics of our market."

The paper's first monthly edition will be published at the end of May for June and around 40,000 copies will go on sale at newsagents across France.

The paper estimates that there is a potential market of 200,000 English speaking expats in France and a similar number of second home owners.

The French Post will be edited by Michael Streeter, a veteran of British newspapers.

"I think the best people to explain what's going on in French society and culture, what's being talked about around dinner tables, are French people," Wade said. "We're bringing the whole dream to life for our readers."

The paper is based in Wade's house in the Cognac region of southwestern France, an area beloved by well-heeled British retirees, but it will also seek to appeal to younger English-speaking expats based in Paris.

Advertisers lined up before the launch are mainly British firms offering services to expats, but The Post hopes to attract French clients in time.

There will also be a website for readers to exchange their own stories and tips on life in France.

"The paper is where our hearts are, if you like, because we love print and we're all from a magazine or newspaper background, and so the paper will be the key information source," Wade said.

"Where we see the website is being more community orientated."

The daily French language press, in common with the industry in much of the rest of the developed world, is in deep economic difficulty. Sales fell by around 4.4 percent last year and many titles are struggling.

AFP / Expatica

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