Mipcom: television goes mobile

17th October 2005, Comments 0 comments

CANNES, France, Oct 17 (AFP) - Hot Brazilian rhythms and smash-hit Latin American soap operas added to the sense of carnival Monday at the opening of Mipcom's annual audiovisual trade extravaganza, where the big story is television jumping out of its box and going mobile.

CANNES, France, Oct 17 (AFP) - Hot Brazilian rhythms and smash-hit Latin American soap operas added to the sense of carnival Monday at the opening of Mipcom's annual audiovisual trade extravaganza, where the big story is television jumping out of its box and going mobile.

The long-touted TV revolution finally looks as it is if starting to take-off around the world, opening the way for viewers to choose how and when to catch up on their favourite programmes.

Business is expected to be busier than ever at the five-day show as execs from the new media world of cellphones and video-on-demand join the scramble for new content.

A record number of participants jetted in to this glamorous Mediterranean resort for Mipcom, one of the world's largest and most prestigious trade shows for audio-visual content. The two-day Mipcom Junior, focusing on TV programming for kids, took place over the weekend.

More than 11,000 television and digital content executives from 92 countries were due to attend this autumn shop window of the TV, video, cable and satellite industry around the world, eight percent more than at the same time last year.

A large Asian presence is expected with 1,323 participants from the region due in town, up 5.23 percent from last year. Asian mobile leaders Japan and Korea are coming in force, with 446 and 223 participants, respectively, signed up for the event. 125 are due from China.

Word on Monday that satellite TV heavyweight BskyB is eyeing up broadband Internet provider Easynet added another frisson to the buzz on the trading floor.

Industry analysts predict that more and more people will watch TV on their computers in the future. But mobile phones, game consoles and even Apple's iPod are also all jostling for a bigger slice of the TV action.

"Mipcom remains resolutely turned to the future and it is clear that along with MIPTV, this event will come to define and develop the global cross-platform market for content in the digital era," Paul Johnson, television director for the show's organisers Reed MIDEM, told AFP.

Brainstorming will play a big part of this year's Mipcom, along with the usual hectic trading. Superpanels of top industry execs from the TV, phone and new media worlds will grapple with the challenges and opportunities posed by shifting TV spectrum.

Nights will be given over to serious partying. Mipcom's opening night party celebrates The Year Of Brazil in France with a feast of Brazilian music, song and food.

Brazilian minister of culture and international musician Gilberto Gill will be on hand to make sure the party goes with a swing and to support his country's growing role as an audiovisual production powerhouse.

The fiesta feel of this Latin American-flavoured market kicked off Sunday before the official opening with Mipcom's first-ever one-day telenovelas screenings.

Often sentimental and always romantic, these long-running TV favourites of Spanish-speaking world are starting to make waves around the world.

But TV lovers who aren't into romantic soap operas needn't despair. There is a huge selection of drama, documentaries, reality shows, travel, crime, arts and kids programming on offer that cover all genres and cater to all tastes.

One of the most unusual shows on offer at this Mipcom, however, might be a screening of Middle-Eastern TV station Al-Jazeera's behind-the-scenes documentary of its newsroom entitled, 'Control Room'.

Copyright AFP

Subject: French news

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