McDonald's introduces version of France's favorite sandwich - but no fries?

McDonald's introduces version of France's favorite sandwich - but no fries?

10th January 2013, Comments 0 comments

The giant fast food chain is adapting to local tastes with the introduction of its 'jambon-fromage' sandwich.

Some might say that McDonald’s in France is getting just a wee bit too, well, French.

A year after introducing various “McBaguette” offerings using the famous French bread, the American fast food chain has just introduced its version of France’s national sandwich: jambon-fromage. If that sounds chic, let us translate: ham-and-cheese.

McDonald's introduces version of France's favorite sandwich - but no fries?

If you order one at McDo (as the fast food chain is called in France) together with a beverage, you’ll pay 4.50 euros. But as Ouest France daily reports, for the first time, the menu offering comes without frites. Let us translate again: fries. That is: French fries…Hmmm?

McDonald's introduces version of France's favorite sandwich - but no fries?
As fans of Pulp Fiction recall, a French Quarter-Pounder is called "Royal Cheese" (Photo credit: maveric2003)

 
Elsewhere around the world, McDonald's has been busy capturing local flavors, including the Churrasco sandwich in Chile and Japan’s Teriyaki burger, and McArabia pita bread delights.

But France, which may surprise you as the world’s No. 2 consumer of McDonald’s, is always looking to keep local tastes satisfied, having launched the McCantal, with the renowned cheese from south-central France, and the Charolais made with famous French Charolais ground beef.

The McBaguette "long-form" hamburger has been a major success, with some 10 million sold last year. Still, that trails the 120 million Big Macs ordered. And if you were in France, how would you ask for one? Un Big Mac, s'il vous plait...



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