Largest Dior store in Asia opens in Tokyo

25th October 2004, Comments 0 comments

TOKYO, Oct 24 (AFP) - Christian Dior Couture's largest Asian store opened to the public on Sunday in the chic Ginza district of the Japanese capital Tokyo.

TOKYO, Oct 24 (AFP) - Christian Dior Couture's largest Asian store opened to the public on Sunday in the chic Ginza district of the Japanese capital Tokyo.

More than 100 young people gathered outside the white facade of the store, which was offering for the first time examples of a "collector" ring in red gold costing around EUR 1,160 (USD 1,470) or the last women's jacket designed by Richard Galliano.

"It's an excellent start," said Eric Vallat, head of Dior's third store in Japan.

It also sells through 23 outlets in major Japanese department stores.

On Saturday about 500 hand-picked customers had got the ball rolling by spending the equivalent of EUR 400,000 on clothes, handbags, jewels and perfumes, according to the president of Dior Couture in Japan, Toshikazu Tajima.

Bernard Arnault, president of Christian Dior SA, on Friday evening officially opened the store with a ribbon-cutting ceremony - using the scissors once owned by the fashion house founder Christian Dior.

Christian Dior Couture this year expects an almost 20 percent growth in business in Japan compared to the previous year, according to its managing director Sidney Toledano.

"We continue to believe strongly in the Japanese market," said Toledano.

He confirmed the opening of a store in the city of Osaka next spring to mark the 100th anniversary of Christian Dior's birth.

© AFP

Subject: French News

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