French kids' newspaper tests Miami heat

7th April 2005, Comments 0 comments

PARIS, April 7 (AFP) - A popular French newspaper for children has launched a bold attempt to break into the US market, teaming up with the Miami Herald to distribute free copies to thousands of youngsters for a six-month trial period.

PARIS, April 7 (AFP) - A popular French newspaper for children has launched a bold attempt to break into the US market, teaming up with the Miami Herald to distribute free copies to thousands of youngsters for a six-month trial period.

Mon Quotidien - My Daily in English - is one of the few French papers to make a profit, selling some 60,000 copies a day with a mixture of simple news stories and photographs aimed at 10 to 14 year olds. Two sister papers - Mon Petit Quotidien and Quoti - are directed at younger readers.

The Miami Herald this week began printing English-language versions of the three papers - named Daily 13, Daily 10 and Daily 7 - which it is distributing to 15,000 subscribers in the Kendall Lakes neighbourhood of Miami as well as to area schools.

"For seven years now we have been looking for a partnership in the United States," said Francois Dufour, who heads the French paper's publisher Play-Bac Presse.

Play-Bac has recruited an English-speaking staff of seven who assemble the papers in Paris. The lay-out - similar to the French versions and containing many of the same stories - is transmitted at midnight to Florida for printing.

The French publisher is footing a bill of EUR 500,000 (USD 650,000) for the first six months in the hope of convincing the Miami Herald - and subsequently other US papers - to take the service on a paying basis.

The Miami Herald - which is part of the extensive Knight Ridder group of papers - is to assess the success of the operation at the end of June, and could then start including the children's papers in its entire circulation.

© AFP

Subject: French News

0 Comments To This Article