French and US vintners to sign 'historic' accord

26th July 2005, Comments 0 comments

SAN FRANCISCO, July 25 (AFP) - Vintners from Europe will join US peers in Napa Valley on Tuesday to ink a historic accord defending their appellations, organizers said.

SAN FRANCISCO, July 25 (AFP) - Vintners from Europe will join US peers in Napa Valley on Tuesday to ink a historic accord defending their appellations, organizers said.

Representatives from the famed European wine regions and counterparts from the US states of California, Oregon and Washington will forge a pact dubbed 'The Napa Declaration,' Sharon Castillo of Champagne USA told AFP.

The hope is that educated wine-lovers will not spend their money on bottles with labels that falsely imply the grapes are from the premier regions, Castillo said.

Champagne USA, of which Castillo is co-director, represents the French trade association of grape growers Comite Interprofessionel du Vin de Champagne.

The "historic" pact will unite wine makers and grape growers in a campaign to fortify the sanctity of the names used for their products by teaching consumers what makes the vintages produced in each area unique, she said.

"We are not only talking the talk, we are walking the walk," Castillo said of vintners devoting resources to educating wine drinkers about what makes different regions special.

"It shows commitment on both sides of the Atlantic," she added.

The declaration will be signed in a ceremony at Copia, a non-profit wine and food institute brought into existence by California wine industry titan Robert Mondavi, in the chic Napa Valley north of San Francisco.

"This is not about politics, not about laws and regulations," Castillo said. "It is about educating consumers and coming together as the great wine regions of the world."

The Napa pact will mark the start of a campaign to earn respect among wine consumers for growing regions across the world, Castillo said, adding that other wine regions have also been invited to join the effort.

"It is more than the signing of a declaration," Castillo said. "It is about a commitment to teach the unique characteristics of each wine region so consumers can ultimately answer the question of where their wine comes from."

Copyright AFP

Subject: French news

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